Published: 2026-05-31

Articles

INFLUENCE MARKETING INFLUENCER AND CONTENT MARKETING TO PURCHASE DECISION MEDIATED BY BRAND TRUST ON TIKTOK SOCIAL MEDIA MYKONOS PERFUME

Adena Cordelia, Helena Sidharta

1-17

INFLUENCE INCENTIVES, CUSTOMER RELATIONSHIP MANAGEMENT, AND TEAMWORK TOWARDS EMPLOYEE PERFORMANCE THROUGH MEDIATION MOTIVATION EMPLOYEE PT. DAM

Benedict Deo Tanasha, David Sukardi Kodrat

18-33

EXAMINING THE EFFECTS OF E-SERVQUAL AND PERCEIVED VALUE ON CUSTOMER SATISFACTION: THE MODERATING ROLES OF TRUST AND PERCEIVED USEFULNESS IN THE HALODOC APPLICATION

Firda Rizki Putriana, Tommy Christian Efrata

34-48

USER ACCEPTANCE OF THE NUTRICAM APPLICATION USING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2)

Jeremy Ernesto Sean Wahono , Tony Antonio

49-60

THE INFLUENCE OF PRODUCT AVAILABILITY, PRODUCT INNOVATION, AND PRODUCT DIVERSIFICATION ON MSME SALES PERFORMANCE IN THE FOOD AND BEVERAGE SECTOR IN SURABAYA: THE MEDIATING ROLE OF DIGITAL LITERACY

Nicholas Michael Phieter , Damelina Basauli Tambunan

61-72

THE ROLE OF PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, AND HABIT THROUGH USER SATISFACTION IN THE POMPOMDORO APP

Jesslyn Beatricia Ivana Tania, Tommy Christian Efrata

73-86

THE ROLE OF STUDENT SATISFACTION IN MEDIATING THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY OF ENGLISH LANGUAGE COURSES IN MAKASSAR ON STUDENT LOYALTY

Dayanara Palmyra Niora, Christina Whidya Utami

87-101

HEDONISM AND COMPULSIVE BUYING BEHAVIOR AMONG GENERATION Z: THE ROLE OF SHOPEE PAYLATER USAGE AND IMPULSIVE BUYING BEHAVIOR

Catherine Valencia , Liliana Dewi

102-118

INFLUENCE MEDIATION QUALITY LOGISTICS SERVICES, SERVICE COSTS, CUSTOMER SATISFACTION, AND DEPENDENCIES TO LOYALTY CUSTOMERS IN THE CONTAINER SHIPPING INDUSTRY

Agatha Kezia Caterina, Tommy Christian Efrata

119-133

ANALYSIS ELIGIBILITY ESTABLISHMENT OF A CLOTHING BRAND BUSINESS LINEN FABRIC BASED “KIO STUDIO” AS FORM DEVELOPMENT “KATO+” BRAND BUSINESS

Aldian Muhammad Ramadhan, David Sukardi Kodrat

134-148