Published: 2025-12-31

Articles

THE IMPACT OF BROKEN HOMES ON FAMILY BUSINESSES

Duncan Shawn Sumartlie, Hermeindito

1-10

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ANALYSIS FACTOR OF INTEREST IN MIGRANT WORKERS IN THE CONSTRUCTION FIELD AT PT ADI DAYA LESTARI, WASIOR, WEST PAPUA

Leonard Prasetio, Teofilus

11-24

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THE EFFECT OF PRODUCTION COSTS, LAND AREA, AND SELLING PRICES ON THE INCOME OF COPRA FARMERS (CASE STUDY OF FARMERS AT PT. ARGANTARA JAYA INDONESIA)

Buyung Kusuma Soebekti, Thomas Stefanus Kaihatu

25-36

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THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, PROMOTION, AND INFLUENCER MARKETING ON ONLINE PURCHASE INTENTION FOR STREETWEAR FASHION PRODUCTS: CASE STUDY OF IT'S B APPAREL

Naufal Hilmy Fauzan, Denny Bernardus

37-50

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THE EFFECT OF CUSTOMER VALUE AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT CREATIVE INDUSTRY

Maghfirah Aginda Putri, Daniel Kurniawan

51-66

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THE EFFECT OF PHYSICAL SERVICESCAPE, SOCIAL SERVICESCAPE, AND CONSUMER SATISFACTION ON REPURCHASE INTENTION IN THE FOOD AND BEVERAGE INDUSTRY

Mellisa Honesta, Tommy C. Efrata

67-81

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THE EFFECT OF STRATEGIC LEADERSHIP, GOOD CORPORATE GOVERNANCE, AND OPEN INNOVATION ON FAMILY BUSINESS SUSTAINABILITY IN JAVA ISLAND WITH SUSTAINABLE COMPETITIVE ADVANTAGE AS AN INTERVENING VARIABLE

Rio Antoni, Daniel Kurniawan

82-97

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THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER VALUE ON PURCHASE DECISIONS IN GRATING SALES AT CV. CAHAYA TERANG

Muchammad Bustanil Arifin, Christian Herdinata

98-112

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THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS)

THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS)

FATIKA RIZKIA ENSANI

113-130

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A Application of SWOT Analysis to the Marketing Strategy of CV. Mulyo Tani Makmur Fertilizer Products in the Indonesian Agricultural Industry

PRODUCT MARKETING STRATEGY CV MULYO TANI MAKMUR

Khofifah Rachma Prabawati

131-140

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