Published: 2025-06-30

Articles

The Effect Of Remuneration System, Work Environment and Employee Characteristics On Employee Performance

Evelyn Cornelia Chandra, Dr.

1-15

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The The Effect of Transformational Leadership Style on Organizational Citizenship Behavior Through Leader-Member Exchange as a Mediator Variable and Dependence on the Leader as a Moderator Variable in Music Performances

A Study on Student Project Performing Art and Sport Management Ciputra University

Kristian Sena Abdi Cahya, Daniel Kurniawan

16-34

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The Role of Brand Personality in Moderating the Positive Emotions on Impulse Buying Tendency for Sparta Shoe Brand

Gabriela Ditta Aurelya Rafa

35-45

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ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE FOR UD. PADMA NADI CUSTOMERS.

I Putu Indra Ariestha Putra Utama, Thomas Stefanus Kaihatu

46-57

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Brand Activism Strategies to Enhance Brand Perception: A Case Study of Environmental Activism at Manualle

Augita Putri Roadiastuty Roadiastuty

58-68

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The THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT FOODPEDIA X KOPI DARI HATI METLAND CILEUNGSI

Putri Aprilia Hasanah, Sri Harini, Yulianingsih

69-81

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The Analysis Of Transformational Leadership Of Student Organization On Organizational Citizenship Behavior Through Person-Organization Fit And Emotional Intelligence As Mediation Variables

Anggie Rizqiyananda Putri

82-97

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Analysis Of Market Segmentation Based on Geographic, Demographic, Psychographic, And Behavior in CV Hoeda Kharya Santoesa

Miftakh Nur Huda

98-109

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ANALYZING THE IMPACT OF WORD OF MOUTH AND SERVICE QUALITY ON CUSTOMER SATISFACTION WITH PURCHASING DECISIONS AS A MEDIATOR AT JAIT CONVECTION

Made Nanta Arvana Dharma, Thomas Stefanus Kaihatu

110-121

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Analysis Of Factors Determining Food Purchasing Decisions In Restaurant (Case Study at Marile Takoyaki Restaurant)

Muhammad Afung Ardiles, Damelina Basauli Tambunan

122-132

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