Workforce woman empowerment: Transforming challenges into opportunities in Karma Royal Bali as a timeshare hotel
Article Sidebar
DOI:
Read Counter : 53
Main Article Content
Ni Luh Dita Priliani
Luh Putu Kartini
Prastha Adyatma
Putu Diah Sastri Pitanatri
Made Uttari Pitanatri
Abstract
This study identifies strategies to enhance women's empowerment in the workplace at Karma Royal Bali and examines how these efforts contribute to guest satisfaction within the timeshare hotel system. The research focuses on three properties: Karma Royal Candidasa, Karma Royal Jimbaran, and Karma Royal Sanur. This study used a qualitative methodology through in-depth interviews with women leaders and workers; the study explores themes of gender bias, work-life balance, and career development barriers. Findings highlight effective techniques these women implement to overcome challenges, including training programs, mentorship, and supportive workplace policies, ensuring high service quality and improving guest experiences. Therefore, this study implies that women's empowerment is vital in providing guest satisfaction.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Abba, S., Muhammad, I., & Usman, M. (2024). Survey on challenges affecting women occupation in the hotel industry in Katsina State. Seahi Publications, 12(2), 12–24.
Abou-Shouk, M. A., Mannaa, M. T., & Elbaz, A. M. (2021). Women’s empowerment and tourism development: A cross-country study. Tourism Management Perspectives, 37, 100782. https://doi.org/10.1016/j.tmp.2020.100782
Adityaji, R., Djati, S. P., Oktadiana, H., Kaihatu, T. S., & Oktavio, A. (2023). The Motivation of Tour Guide in Using “Guidemu”: A Mobile Application-Based Tour Guide Service. Proceedings of the International Conference on Economic, Management, Business and Accounting (ICEMBA), 310.
Almasarweh, M. S., & Harb, A. (2024). Beyond service excellence : Exploring brand image as the bridge between service quality and customer loyalty in nature tourist. Geojournal of Tourism and Geosites, 53(July). https://doi.org/10.30892/gtg.53236-1248
Angkasa, E. K., Oktavio, A., & Wijayadne, D. R. (2023). Pengaruh Internet of Things dan experience terhadap revisit intention tamu hotel Aston Inn Jemursari Surabaya. Jurnal Manajemen Perhotelan, 9, 9-16. https://doi.org/10.9744/jmp.9.1.9-16.
Avecilla, J. E. V., Cedeño, F. J. C., Gloriani, M. M. L., Millevo, M. C. T., Sanchez, Z. B., & Andalecio, A. B. P. (2024). Breaking down employment barriers for PWDs: Disability inclusion in the Philippine hospitality industry. Journal of Tourism, Culinary, and Entrepreneurship (JTCE), 4(1), 1–16. https://doi.org/10.37715/jtce.v4i1.3529
Browning, V., So, K. K. F., & Sparks, B. (2013). The Influence of online reviews on consumers’ attributions of service quality and control for service standards in hotels. Journal of Travel and Tourism Marketing, 30(1–2), 23–40. https://doi.org/10.1080/10548408.2013.750971
Cai, R., Deng, D. S., Chi, C. G., & Harrington, R. J. (2024). The eyes have it: How do gender cues in wine labels influence U.S. women wine consumers? International Journal of Hospitality Management, 123, 103930. https://doi.org/10.1016/j.ijhm.2024.103930
Calinaud, V., Kokkranikal, J., & Gebbels, M. (2021). Career advancement for women in the British hospitality industry: The enabling factors. Work, Employment and Society, 35(4), 677–695. https://doi.org/10.1177/0950017020967208
Candra, P., Mahaputra, M. R., & Mahaputra, M. R. (2024). Service quality and customer satisfaction have an impact on increasing hotel room occupancy ratio: Literature review study. Greenation International Journal of Tourism and Management, 1(4), 400–412. https://doi.org/10.38035/gijtm.v1i4.127
Chandradev, V., Suarjaya, I Made A. D., & Bayupati, I Putu A. (2023). Analisis sentimen review hotel menggunakan metode Deep Learning BERT. Jurnal Buana Informatika, 14(02), 107–116. https://doi.org/10.24002/jbi.v14i02.7244
Chung, H. (2018). Flexible working, ework – life balance, and gender Equality : 2020, 365–381. https://doi.org/https://doi.org/10.1007/s11205-018-2025-x
Deiana, M., & Fabbri, C. (2020). Barriers to the success of female leaders in the hospitality industry. Research in Hospitality Management, 10(2), 85–89. https://doi.org/10.1080/22243534.2020.1869461
Dewi, N. K., Suroso, A. I., Fahmi, I., & Syarief, R. (2023). The influence of women’s leadership on corporate sustainability in Indonesia. Cogent Business and Management, 10(3). https://doi.org/10.1080/23311975.2023.2262706
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33–54. https://doi.org/doi: 10.21831/hum.v21i1. 38075. 33-54
Gebbels, M., Gao, X., & Cai, W. (2020). Let’s not just “talk” about it: reflections on women’s career development in hospitality. International Journal of Contemporary Hospitality Management, 32(11), 3623–3643. https://doi.org/10.1108/IJCHM-05-2020-0385
Gursoy, D., & Chi, C. G. (2020). Effects of COVID-19 pandemic on hospitality industry: review of the current situations and a research agenda. Journal of Hospitality Marketing and Management, 29(5), 527–529. https://doi.org/10.1080/19368623.2020.1788231
Kandampully, J., & Suhartanto, D. (2000). Customer loyalty in the hotel industry: The role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 12(6), 346–351. https://doi.org/10.1108/09596110010342559
Koc, E. (2020). Do women make better in tourism and hospitality? A conceptual review from a customer satisfaction and service quality perspective. Journal of Quality Assurance in Hospitality and Tourism, 21(4), 402–429. https://doi.org/10.1080/1528008X.2019.1672234
Liu, T., Gao, J., Zhu, M., & Jin, S. (2021). Women’s work-life balance in hospitality: Examining its impact on organizational commitment. Frontiers in Psychology, 12(February), 1–12. https://doi.org/10.3389/fpsyg.2021.625550
Maier, T., & Gursoy, D. (2020). Timeshare industry leadership and human resource implications of employee and guest satisfaction. Timeshare Industry Leadership and Human Resource Implications of Employee and Guest Satisfaction. https://doi.org/10.4135/9781529711776
Oktavio, A., Kaihatu, T. S., Kumari, D., Nugroho, A., & Adityaji, R. (2023). I slept well and I will be back: An empirical study on hotel guests in Indonesia. The Seybold Report, 18(3), 1371–1383.
Silva, S., & Couto, M. J. (2023). Gender bias in the hospitality sector: Female and male jobs. Proceedings of the International Conference on Tourism Research, 2023-June, 292–297. https://doi.org/10.34190/ictr.6.1.1095
Sustiyatik, E. ., Andjarwati, T. ., & Oktavio, A. . (2024). From reflection to sustainability: Mapping psychological dynamics, collective culture, and supportive leadership within front office teams in hotels. Journal of Ecohumanism, 4(1), 371 –. https://doi.org/10.62754/joe.v4i1.5491
Tristanti, T., Nurhaeni, I. D. A., Mulyanto, M., & Sakuntalawati, R. D. (2022). The role of women in tourism: A systematic literature review. In KnE Social Sciences. https://doi.org/10.18502/kss.v7i5.10576
Vo, N. T., Hung, V. V., Tuckova, Z., Pham, N. T., & Nguyen, L. H. L. (2022). Guest online review: An extraordinary focus on hotel users’ satisfaction, engagement, and loyalty. Journal of Quality Assurance in Hospitality and Tourism, 23(4), 913–944. https://doi.org/10.1080/1528008X.2021.1920550