Articles

• Building Canvas Strategy for Integrated Tourism Area and Benchmark: Blue Ocean Strategy Approach

  Christina Whidya Utami, Hendro Susanto, Fanny Septina, Yoseva Maria Pujirahayu, Muhammad Nurdin Razak

  1-18

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• FINANCIAL LITERACY AND FINANCIAL INCLUSION ON THE FINANCIAL PLANNING OF THE CITY OF PALEMBANG

  Wani Fitriah

  19-32

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• ARTIFICIAL INTELLIGENCE AS A HUMAN SUBSTITUTION? CUSTOMER'S PERCEPTION OF THE CONVERSATIONAL USER INTERFACE IN BANKING INDUSTRY BASED ON UTAUT CONCEPT

  Batara Daniel Bagana, Moch Irsad, Ignatius Hari Santoso

  33-44

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• The Effect of Product Innovation on Interest with Satisfaction as Mediation (a study on Regional Typical Frozen Food Products)

  Auditia Setiobudi

  45-58

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• Improving the Marketing Performance of SMEs in Kudus Regency

  Mira Meilia Marka

  59-74

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