ALTERNATIVE MODEL FOR PUTTING INDONESIAN YOUNG DIGITAL TALENT IN BUSINESS

Eka Sudarmaji, Mira Munirah

Abstract


This paper explores the experiential teaching of ‘work & innovation-based’ learning entrepreneurship through a Lean Startup Methodology (LSM). The LSM is a practical framework for entrepreneurship students to test whether their new innovation idea meets customers’ expectations. The iterative approach, according to LSM, to develop new innovation- based products is used and LSM was compiled into a number of principles. The students have been forced to implement LSM in early-phase ventures. This study investigated several factors that influenced prospective young entrepreneurs in Entrepreneurship Education within students, based on a sample of 225 university students. The research model used the ‘Non-Equivalent Groups Design’ (NEGD) framework for both ‘observed group’ and ‘control group’. The results of this study showed that “Perceived Desirability” and “Perceived Feasibility” have impacted on Entrepreneurial Intentions in an integrated environment of higher education. The descriptive statistic and MANOVA Analysis were used to analyze the Entrepreneurial Intentions of young digital talents.

Keywords


Entrepreneurship Education and Intentions; Lean Startup Methodology (LSM); Perceived Desirability and Feasibility.

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Review of Management and Entrepreneurship

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The Journal is published by International Business Management -  Universitas Ciputra.


©All right reserved 2016. Review of Management and Entrepreneurship, ISSN: 2548-3536, e-ISSN: 2548-3552

 



Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
web
analytics View My Stats