Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison

  • Dimas Ikbal Prataga Universitas Stikubank
  • Ignatius Hari Santoso Universitas Stikubank

Abstract

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality
Published
2022-11-17