Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison
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Nov 17, 2022
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Universitas Stikubank
Universitas Stikubank
Abstract
This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor.
Keywords: information quality, perceived price, system quality
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Prataga, D. I., & Santoso, I. H. (2022). Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison. Review of Management and Entrepreneurship, 6(2), 97–110. https://doi.org/10.37715/rme.v6i2.2384
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