Published: 2023-12-09
Articles
PENGARUH SOCIAL MEDIA MARKETING YANG DIMEDIASI OLEH ONLINE REVIEW CUSTOMER TERHADAP KEPUTUSAN PEMBELIAN PRODUK CERICHE TABLEWARE
Sheren Gunawan
581-597
Abstract views: 380 ,
PDF downloads: 680
https://doi.org/10.37715/jp.v8i6.3754
PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA
Dhemas Arya Praditya Praditya, Prof.Dr.Drs.Thomas Stefanus Kaihatu, M.M.
599-611
Abstract views: 454 ,
PDF downloads: 554
https://doi.org/10.37715/jp.v8i6.4443
PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION
Hartono Indrawan Wijaya, Dewi Mustikasari Immanuel
612-631
Abstract views: 400 ,
PDF downloads: 527
https://doi.org/10.37715/jp.v8i6.4305
PENGARUH PRICE PERCEPTION, SALES PROMOTION DAN PRODUCT QUALITY TERHADAP IMPULSE BUYING SKINCARE PRODUCT KONSUMEN PENGGUNA E - COMMERCE SHOPEE GENERASI Z DENGAN SHOPPING LIFESTYLE SEBAGAI MEDIASI
Tiara Musdhalifah Fachruroji, Metta Padmalia
632-655
Abstract views: 1415 ,
PDF downloads: 1217
https://doi.org/10.37715/jp.v8i6.3771
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA
Helena Keshya Riconga Pujinata, Dr. Tommy Christian Efrata, S.E., M.Sc.
656-672
Abstract views: 849 ,
PDF downloads: 1090
https://doi.org/10.37715/jp.v8i6.3980
PENGARUH SERVICE QUALITY, PRICE, PRODUCT VARIETY, DAN PLACE TERHADAP DECISION TO USE PADA TOKO ANEKA VARIASI
Marcelino Tjandra, Junko Alessandro Effendy
673-686
Abstract views: 389 ,
PDF downloads: 399
https://doi.org/10.37715/jp.v8i6.3921
PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE
Komang Lola Yasinta, Romauli Nainggolan
687-699
Abstract views: 3957 ,
PDF downloads: 12238
https://doi.org/10.37715/jp.v8i6.3806
PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES
Claudio Jauwena
700-717
Abstract views: 538 ,
PDF downloads: 1809
https://doi.org/10.37715/jp.v8i6.3742
PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF
Soni Surya Gouwendra, Dr. Hermeindito, S.E., M.M. Dr. Hermeindito, S.E., M.M.
718-727
Abstract views: 578 ,
PDF downloads: 696
https://doi.org/10.37715/jp.v8i6.3804
PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
Angela Novita, Alexander Wahyudi Henky Soeparto
728-746
Abstract views: 384 ,
PDF downloads: 679
https://doi.org/10.37715/jp.v8i6.3786