PENGARUH LEARNING ORIENTATION TERHADAP INNOVATIVE BEHAVIOR PADA STUDENT UNION DI UNIVERSITAS CIPUTRA

khrisnanda Choti

474-483

PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST

Michelle Angelique Maharani, Christina Whidya Utami, Gladys Greselda Gosal

484-493

PENGARUH PERSEPSI NEGARA ASAL TERHADAP MINAT MEMBELI DI MEDIASI BRAND IMAGE PADA BISNIS FASHION DI UNIVERSITAS CIPUTRA

Weldy Erlianto, Deandra Vidyanata

504-514

The Effect of Service Quality and Zocco Coffee Atmosphere Quality on Customer Satisfaction

Tania Leony Tantono, Christina Sudyasjayanti

515-525

PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN

Christopher Santoso, Dewi Mustikasari Immanuel

494-504

PENGARUH KREDIBILITAS DAN TRUSTWORTHINESS BEAUTY INFLUENCER DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH

anastasia cresentia, Romauli Nainggolan

526-535

Hubungan TAM Factors dan Social Factors terhadap Attitude Towards Mobile App Use dan Intention to Purchase

Joice Livia Soedewa, Timotius Febry, Venny Soetedja

The Effect of Service Quality on Consumer Satisfaction in Creating Reuse Intention of Personal Shopper Services

Jessica Valentina Prawira, Helena Sidharta

536-547

PENGARUH GREEN PRODUCT DAN CUSTOMER PERCEIVED VALUE TERHADAP PURCHASE INTENTION JAM TANGAN KAYU SERIBU SATOE

muhammad aluf ma' lufie, thomas stefanus kaihatu, laij victor effendi

559-565

PENGARUH TECHNOLOGY ACCEPTANCE MODEL TERHADAP MINAT PENGGUNAAN E-PAYMENT SEBAGAI ALAT PEMBAYARAN PADA DAPUR NUSANTARA

Kevin Julianto Singgih, Yoseva Maria