Published: 2021-10-19

Articles

PENGARUH FAKTOR SOSIAL DAN PRIBADI KONSUMEN SAAT PANDEMI KORONA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAYI

Calvin Gautama

458-467

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Abstract views: 356 , PDF downloads: 718
https://doi.org/10.37715/jp.v6i5.2561

Keraguan Konsumen Atas produk makanan Waste to Value dan Dampaknya Terhadap Minat Beli

Dewi Mustikasari Immanuel, Risky Yoanina Stefany

399-408

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Abstract views: 206 , PDF downloads: 294
https://doi.org/10.37715/jp.v6i5.2563

PENGARUH CELEBRITY ENDORSE DI INSTAGRAM DAN HEDONIC MOTIVES TERHADAP IMPULSIVE BUYING PADA PRODUK FASHION DI SURABAYA

Vike Felicia

468-477

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Abstract views: 391 , PDF downloads: 464
https://doi.org/10.37715/jp.v6i5.2564

PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PROYEK BISNIS KAKU

Novanda Crysma Terrasista, Helena Sidharta

419-428

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Abstract views: 1661 , PDF downloads: 1829
https://doi.org/10.37715/jp.v6i5.2568

Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X

Cynthia Komala Ardy, Romauli Nainggolan

429-438

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Abstract views: 890 , PDF downloads: 1872
https://doi.org/10.37715/jp.v6i5.2172

PENGARUH KEMASAN DAN LOKASI USAHA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BISNIS RINTISAN SESARI BASE

Rai Mas Ayu Dayanti

439-444

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Abstract views: 530 , PDF downloads: 1697
https://doi.org/10.37715/jp.v6i5.2170

PENGARUH E-WOM TERHADAP PURCHASE INTENTION MELALUI VALUE C0-CREATION PADA CV.KURAKU INDONESIA

james matthew chairy, christina yanita setyawati

445-454

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Abstract views: 200 , PDF downloads: 565
https://doi.org/10.37715/jp.v6i5.2169

The Effect of Perceived Benefit and Perceived Risk towards Fintech Continuance Intention of E-Wallet

Mega Brilliant Chandra, Cliff Kohardinata

455-464

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Abstract views: 536 , PDF downloads: 999
https://doi.org/10.37715/jp.v6i5.2168

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG PRODUK SYAHI HALEEB

Fahmi Firdausi, Agustiono Agustiono

465-473

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Abstract views: 725 , PDF downloads: 1787
https://doi.org/10.37715/jp.v6i5.2204

PENGARUH PRODUCT KNOWLEDGE, HARGA PRODUK, DAN PRODUCT PACKAGUNG DESIGN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM ARTFRESH

Muhammad Agil Al-Djufrie

390-398

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Abstract views: 727 , PDF downloads: 1396
https://doi.org/10.37715/jp.v6i5.2562