The Influence of Business Environment On Entrepreneurial Behavior Through Motivation and Competitive Advantage as Mediators

Main Article Content

Iskandar Iskandar
Yulia Rianawati
Novi Satria Pradja
Entin Jumantini
Sri Mulyati

Abstract

This study aims to determine whether entrepreneurial motivation and competitive advantage mediate the influence of the business environment on entrepreneurial behavior. The method used in this research is survey. The data analysis technique used is to use a parallel multiple mediator model. The sample in this study were all owners of digital-based SME in Majalengka Regency, totalling 43 SME. Based on the results of the study, it shows that the business environment has a positive effect on entrepreneurial behavior. Entrepreneurial motivation mediates the effect of business environment on entrepreneurial behavior, it is known that the results of testing and analysis
show that the business environment is significant to entrepreneurial behavior, after being mediated by entrepreneurial motivation. Competitive advantage mediates the influence of the business environment on entrepreneurial behavior, it is known that the results of testing and analysis show that the business environment is significant to entrepreneurial behavior, after being mediated by competitive advantage. So it can be concluded that this model is included in partial mediation.

Article Details

How to Cite
Iskandar, I., Yulia Rianawati, Novi Satria Pradja, Entin Jumantini, & Sri Mulyati. (2024). The Influence of Business Environment On Entrepreneurial Behavior Through Motivation and Competitive Advantage as Mediators. Jurnal Entrepreneur Dan Entrepreneurship, 13(1), 29–42. https://doi.org/10.37715/jee.v13i1.4101
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