PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA PERUSAHAAN A-36

Arief Adi Satria

Abstract


Research aims to determine the influence of price , promotion , and product quality on consumer buying interest in a business a-36 .Population that used in this research was the consumers of business a-36 by the number of 80 respondents .Methods used in this research is regression analysis linear multiple .Research data mixed use microsoft excel and software spss 20 . Variable free of this research is the price of ( x1 ) , promotion ( x2 ) , and product quality ( x3 ) .Variable attached to this research is interest in buying (y) .This research result indicates that the price , promotion and product quality influential simultaneously of interest in buying .Variable prices , promotion and product quality also has a partial influence of the decision purchase .The variable free ( prices , promotion and product quality ) on variables bound ( interest in buying ) was in 68.9 % .Variable free that has an effect most dominant on variables bound was a factorof quality products .

Keywords


prices; promotion; the quality products and interest in buying

Full Text:

PDF

References


Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Managemen.t Fourteenth Edition. New Jersey: Pearson Education.

Rizky, M.F., dan H Yasin. 2014. “Pengaruh Promosi Dan Harga Terhadap Minat Beli Perumahan Obama PT. Nailah Adi Kurnia Sei Mencirim Medan”, Jurnal Manajemen & Bisnis Vol. 14 No. 02, pp. 135-143.

Martono, M., dan S. R Iriani. 2014. “Analisis Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Minat Beli Konsumen Produk Batik Sendang Duwur Lamongan”, Jurnal Ilmu Manajemen, Vol. 2, No. 2, pp. 687-699.

Harjanto,Rudy,2009, Prinsip-Prinsip Periklanan, Jakarta, PT Gramedia Jakarta Tjiptono, Fandy. 2012. Service Management Mewujudkan Layanan Prima. Yogyakarta: CV Andi Offset


Refbacks

  • There are currently no refbacks.


The Journal is published by The Institute of Research & Community Outreach - Ciputra University.

©All right reserved 2016. Jurnal PERFORMA, ISSN:2527-4635