AILEEN, Jesslyn. Pengaruh Pemasaran Emosional dan Strategi Brand Campaign RUCAS terhadap Niat Beli Konsumen. Jurnal Vicidi, [S. l.], v. 14, n. 2, p. 145–159, 2024. DOI: 10.37715/vicidi.v14i2.5181. Disponível em: https://journal.uc.ac.id/index.php/vicidi/article/view/5181. Acesso em: 20 feb. 2026.