THEODORE, Senon; SUTANTO, Shienny Megawati. The Design of Strategy Activation Brand OOPZ Called #ConnectToOOPZ for Gen Z. Jurnal Vicidi, [S. l.], v. 13, n. 2, p. 156–169, 2023. DOI: 10.37715/vicidi.v13i2.4356. Disponível em: https://journal.uc.ac.id/index.php/vicidi/article/view/4356. Acesso em: 20 feb. 2026.