Trend Analysis of JCK Enterprise Surabaya Branding Services Improvement During the COVID-19 Pandemic

  • Florencia Irena
  • Galih Wicaksono

Abstract

In the current digital era, there are many ways that a business actor, either individually  or in a company, can continuously improve the branding quality of his own  business. One way to improve the quality of branding is to use the services provided by  creative agencies. This study aims to analyze the development and impact of  branding services on creative agencies in Surabaya during the Covid-19 pandemic.  Because through this analysis, we will know the flow of branding service users in the  Surabaya area for creative workers during the Covid-19 pandemic. The research method  used in this study is qualitative, data collection is carried out by conducting interviews  with the founder of JCK Enterprise as the subject of observation, this research is also  supported by journal sources, and articles related to creative agencies, branding  services, and the covid-19 pandemic.  Keywords: branding service, Creative agency, Covid-19 Pandemic  
Published
2022-06-20
Section
Articles