Buon, Josia Pranata, and Tommy Christian Efrata. “PENGARUH KREATIVITAS IKLAN, MOTIVASI PEMROSESAN, DAN INTERAKSI DI SOSIAL MEDIA TERHADAP NIAT PEMBELIAN PT GOJEK TOKOPEDIA TBK: The Effect of Creativity Ad, Motivation Process, and Interaction in Social Media towards Purchase Intention of PT Gojek Tokopedia Tbk”. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis 10, no. 1 (April 28, 2025): 52–69. Accessed March 11, 2026. https://journal.uc.ac.id/index.php/performa/article/view/3986.