Setiawan, Lawrence Faith. “PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES”. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis 8, no. 1 (February 20, 2023): 68–82. Accessed March 12, 2026. https://journal.uc.ac.id/index.php/performa/article/view/3071.