LIAURI, Alvin Frederick. PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FORTE. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 3, n. 5, p. 586–592, 2019. DOI: 10.37715/jp.v3i5.816. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/816. Acesso em: 12 mar. 2026.