WENAS, Theodore Tri Andy. PERBEDAAN BRAND PREFERENCE KONSUMEN PADA PRODUK MEREK LOKAL DENGAN PRODUK MEREK GLOBAL. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 2, n. 5, p. 681–689, 2018. DOI: 10.37715/jp.v2i5.602. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/602. Acesso em: 20 feb. 2026.