SUCAHYO, Yosef Andre. PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 2, n. 5, p. 603–612, 2018. DOI: 10.37715/jp.v2i5.594. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/594. Acesso em: 12 mar. 2026.