RYS, Rismayana; AGUSTIAN SALIM, Leon; SEFRYANTO. PENGARUH VIRAL MARKETING TOKOPEDIA MELALUI TIKTOK TERHADAP PERILAKU KONSUMEN GEN Z DI KOTA BATAM. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 9, n. 2, p. 40–51, 2024. DOI: 10.37715/jp.v9i2.4920. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/4920. Acesso em: 12 mar. 2026.