SOETANDIO, Linda; ALESSANDRO EFFENDY, Junko. PENGARUH GAMIFICATION TERHADAP ONLINE IMPULSIVE BUYING DENGAN AFFECTIVE REACTIONS DAN COGNITIVE REACTIONS SEBAGAI VARIABEL MEDIASI. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 9, n. 2, p. 1–26, 2024. DOI: 10.37715/jp.v9i2.4777. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/4777. Acesso em: 12 mar. 2026.