BUON, Josia Pranata; EFRATA, Tommy Christian. PENGARUH KREATIVITAS IKLAN, MOTIVASI PEMROSESAN, DAN INTERAKSI DI SOSIAL MEDIA TERHADAP NIAT PEMBELIAN PT GOJEK TOKOPEDIA TBK: The Effect of Creativity Ad, Motivation Process, and Interaction in Social Media towards Purchase Intention of PT Gojek Tokopedia Tbk. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 10, n. 1, p. 52–69, 2025. DOI: 10.37715/performa.v10i1.3986. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/3986. Acesso em: 11 mar. 2026.