PUJINATA, Helena Keshya Riconga; EFRATA, Tommy Christian. PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 8, n. 6, p. 656–672, 2023. DOI: 10.37715/jp.v8i6.3980. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/3980. Acesso em: 20 feb. 2026.