SUWIGNYO, Wilbert; SOEPARTO, Alexander Wahyudi Henky. ANALISA PENGARUH LIVE COMMERCE DAN SOCIAL MEDIA ADVERTISING TERHADAP PURCHASE INTENTION DALAM BERBELANJA ONLINE DI TIKTOK APP YANG DI MODERASI OLEH IMPULSE BUYING BEHAVIOR. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 10, n. 1, p. 146–169, 2025. DOI: 10.37715/performa.v10i1.3805. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/3805. Acesso em: 11 mar. 2026.