SETIAWAN, Lawrence Faith. PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 8, n. 1, p. 68–82, 2023. DOI: 10.37715/jp.v8i1.3071. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/3071. Acesso em: 12 mar. 2026.