DIAZ PRAMAYSWARA, Mohammad Rizki Afril. PENGARUH EKUITAS MEREK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN OBAT MIXAGRIP. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, [S. l.], v. 6, n. 4, p. 370–379, 2021. DOI: 10.37715/jp.v6i4.2559. Disponível em: https://journal.uc.ac.id/index.php/performa/article/view/2559. Acesso em: 28 feb. 2026.