PERANCANGAN WEBSITE DAN MEDIA APLIKASINYA SEBAGAI MEDIA PROMOSI PERMAINAN KETANGKASAN FOODTRIP UNTUK CRUNCHY STUDIO DI SURABAYA

Silviani Saputra, Marina Wardaya

Abstract


The paper discusses the design of its website as a means of promotion for Food Trip game, a mobile game of Crunchy’s creation, game studio platform focusing Android and IOS. As new games, Food Trip requires some approaches through media website and supported by an activation strategy that is considered to be one of the most effective communication media to support the brand awareness and sales of Food Trip. The qualitative method such as interviews and observations has been used to produce the right product, supported by literature reviews. The result of the research is a game-theme-based website design with dominant use of illustrations, accompanied by online activation on social media and also offline media in the form of events.

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