PERANCANGAN STORE VISUAL IDENTITY DAN MEDIA AKTIVASINYA UNTUK COOKIES AND CRUMB

Stephanie Emanuella Salim, Shienny Megawati Sutanto

Abstract


This design is done in order to make a promotion media for snack company “Cookies and crumb” in Surabaya. The idea of the design is done because "Cookies and crumb" is a new company that requires a store to increase its brand awareness so the brand of “Cookies and crumb” can be known by the people. The design of the store and its activation use a field data (primary) and reference data (secondary) which intend to create a store that is effective as an attempt to introduce Cookies and crumb

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