PERANCANGAN MEDIA KOMUNIKASI DAN PROMOSI UNTUK EVENT LAUNCHING BAMBILAND BABY NEEDS

Goei Tiffani Octavia Wijaya, Stevanus Christian Anggrianto

Abstract


This final project discussed about Bambiland Baby Needs' event launching concepts and its promotion strategies with the purpose of building brand awareness of the new product among the social community to help improve future sales performance. Both primary and secondary sources from surveys (questionnaires or interviews etc.) and books, respectively, were used in completing this final project in order to ensure effective and efficient launching and promotion events.

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