PERANCANGAN DESAIN KOMUNIKASI VISUAL BRAND DAN MEDIA PROMOSI DARI PERUSAHAAN EEAZY DUMPLING

Felicia Paramita, Michael Nathaniel Kurniawan

Abstract


As one of the brand new healthy food outlets and have aims to be a successful company, the author make an exciting media campaign and makes the target market have a positive experience. So that Eeazy Dumpling’s target market that is dominated by young people attracted by the media campaign. In the process, IMC theory, marketing mix, brand experience, AIDA, design thinking, and Point of Purchase will be used in the thesis as a guide in making of the variety of media outlets and promotional needs.

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