1.
ENSANI FR. THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS): THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS). RMBE [Internet]. 2025 Dec. 31 [cited 2026 Feb. 21];5(2):113-30. Available from: https://journal.uc.ac.id/index.php/RMBE/article/view/6046