1.
Rafa GDA. The Role of Brand Personality in Moderating the Positive Emotions on Impulse Buying Tendency for Sparta Shoe Brand. RMBE [Internet]. 2025 Jun. 30 [cited 2026 Feb. 21];5(1):35-4. Available from: https://journal.uc.ac.id/index.php/RMBE/article/view/5743