PUTRI, Maghfirah Aginda; KURNIAWAN, Daniel. THE EFFECT OF CUSTOMER VALUE AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT CREATIVE INDUSTRY . International Journal of Review Management Business and Entrepreneurship (RMBE), [S. l.], v. 5, n. 2, p. 51–66, 2025. DOI: 10.37715/rmbe.v5i2.6318. Disponível em: https://journal.uc.ac.id/index.php/RMBE/article/view/6318. Acesso em: 21 feb. 2026.