PERANAN PENTING VISUAL MERCHANDISING DALAM BRANDING FASHION BISNIS BUDAYA READY TO WEAR
AbstractOpening your own fashion business requires a variety of preparations that must be prepared. ready to wear fashion business is one of the businesses that is often involved, this is because the type / model of clothing is easily accepted by all walks of life. Of the many businesses that are developing, it takes something that can attract and attract consumers so that a business can continue to survive and develop. visual merchandising / how businesses deliver their products to consumers will create branding for a fashion brand. Good branding will have a good impact on the business itself. visual merchandising is a way for a ready to wear fashion business to be different from one another. This journal is written so that readers understand and can create visual merchandising that can be useful for their business. This journal will explain the importance of visual merchandising for fashion branding, types of visual merchandising and many more. The method I use in this journal is a qualitative method in which the writer will be more concerned with theory.