PERANCANGAN KAMPANYE JANGKA PENDEK TENTANG BRAND SEBAGAI MEDIA PROMOSI PERUSAHAAN INIAKU DI SURABAYA

Ramly Triawan, Stevanus Christian Anggrianto

Abstract


Final project “Short Term Campaign Design About Brand As Promotional Media to INIAKU in Surabaya” discusses about concept design and campaign medias as promotional tools to INIAKU to fix brand perception. Beginning from a problem about brand lacking appreciation especially in Surabaya, INIAKU as a strategic branding company build a campaign about brand as a solution and marketing strategy to solve the company’s problem by educating the people about brand strength and brand impact while promote the company itself. To provide a significant impact.

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