PERANCANGAN MEDIA PROMOSI PENDUKUNG EVENT SEBAGAI STRATEGI PROMOSI PERUSAHAAN SPEAKING WALL

Tjioe Liana Tiawarman, Rendy Iswanto

Abstract


Speaking Wall is a company that designs motivational phrase became one wall hangings which have a positive effect psychologically. As a new company, it needs a proper strategy to get closer to the community and introduce products with widely effective strategy. Therefore, the event is one means of promotion that can reach the company target market en masse. The success of an event, is determined from the design of a media campaign supporting the event itself, therefore the selection of an effective media and the right target and will succeed the company's promotional event speaking wall. This design is made with the aim to promote the event in the community to support the company's promotional speaking wall and determine effective media for promotion of proper segmentation program.

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